From the earliest “dollar stores” selling umbrellas, socks, plastic baskets of vegetables to Wal-Mart’s clothes, toys, bicycles, and then to high-grade brand clothing, brand name sports shoes … … quality of the goods made in China Yue Lai better, higher and higher grades. As a result, the past two years, those “lofty” luxury brand, can not help but lure of low-cost, have aside your traditional moves, joined the Chinese-made army.
Coach is the first to eat crab brand
The first to eat crab, is the U.S. entry-level luxury brand Coach. In 1996, Lew Frankfort sit CEO position to take over Coach, not only to proceed on improving the brand’s grades, and on the other hand, have begun to reduce production costs, began to be printed on a “Made in China.” Gradually, Coach factory in the United States, a one off, instead, is China’s processing partner. As the company’s strict quality management, consumers still pay.
Stock market from 2000 to the present, Coach’s sales and profit growth year after year, the shareholders Zuidou laughed shape. Last year, although the U.S. economy as a whole depression, Dresses but Coach still come to the fore, in the Business Week selection of the 50 best companies in the United States ranked first.
The European big names also secretly opens a factory in China
Coach looked at pot full of profit earned, the European luxury brands high anxiety. They can not be done openly, like Coach said that the Chinese train Made in China. Over the years, European luxury brands a big fanfare of their manufacturing processes to tradition, the art of how to consummate craftsman, the direct backward in said that to be French and Italian bags is the nature of DNA where others can not learn. Words to the children on but would like to use “Made in China”, really troublesome. May ultimately irresistible lure of profits. Europe’s luxury brands were manufactured in China on a secret bag. Guangdong, China will have several factories, they signed agreements with every luxury brand to ensure that do not reveal to whom do bags. This relationship, a bit like a big-spender Wrap a few mistresses, Prom Dresses each mistress knows there are other wealthy second wife, the other mistresses who are not wealthy, said second wife did not ask.
“Trick” Let the big European Standard paste
Which of these big yes, we can not say to avoid trouble. How do they do it manufactured in China, but close to the Italian or French-made label it? Approach has many packages in China, well, did not handle the more backward and transported to Italy after the Shang Hao, it becomes a full fineness in Italy. Or “Made in China” label on the box instead of sewn on the bag, and shipped to foreign countries after the label change. Now, luxury brand’s origin labels getting smaller and smaller, possession of deeper and deeper, and some simply can not find.
However, luxury brands are not all packages will have to get China to do. In general, the classic high-volume models will be made in China, such as Celine Boogie. Small quantities,Chanel Handbags in particular, are precious leather (crocodile leather, ostrich skin, etc.) of the package, or produced in Europe.
“Black bag white package” pretty easy to use is a good package
Total cover is not into, Prada’s CEO, said the package the next Prada did not matter where the key is Prada do not write signs Well what country, and were all written “Made by Prada”. A good idea, but I do not know national laws.
In fact, do not care where the package is done, black or white, able to catch the mouse is a good cat. Made in China, French-built, Italian-made, good-looking nice is a good package. With our low price and quality time away from, and the exquisite high-end linked to the feeling of consumers in China are also changing. A few years, Prada would not have to think hard and engage in “Made by Prada” had.