On the same day out in the same city two flagship store, is not only LV first time in history, the area should also be a luxury never before recorded. LV does not mince words for the brand in the commercial expansion of China’s major significance, no brand can avoid the growth of Chinese consumers.
Louis Vuitton process of the fifth generation descendant of Patrick Wei Teng (Patrick Vuitton)
Patrick Wei Deng (Patrick Vuitton) is a fifth generation descendant of LouisVuitton process. A large extent, he is linking the brand value and consumer acceptance of the messenger, in addition, he was senior brand custom business executives. Most of the time, he stayed in Paris a little town called Asnières factories, where his old one custom studio and family – 50 years ago, where he was born, like all families in the LV person. Child, and in the factory next to the garden to play in the grass, building wooden houses, so luggage is poplar with cotton, where dried.
Transmission is not a CEO, so he rarely need to move around. Only this time, he and those responsible for product operations with the professional managers in Shanghai.
Louis Vuitton flagship store on Huaihai Road, outside
Louis Vuitton flagship store on Huaihai Road, interior decoration
Out the same day the two flagship stores, Louis Vuitton is not only the first time in history, the field of luxury goods should also never had a record, more importantly, the shop’s date and close the opening day of the Shanghai World Expo forward.
Luxury brands on Huaihai Road, the transformation has been taking shape, the leadership of Shanghai Jing’an District, be directed at New York’s Fifth Avenue. From the beginning Huangpi port operator in Hong Kong Plaza, Huaihai Road is south of the first Cartier, followed by Tiffany, continue south you can see Longchamp, and Huaihai Road, is the Coach flagship store in the north, back to the Lippo Plaza, first see is ErmenegildoZeg-na’s flagship store, across the fence the upcoming transformation of the Hermes House, followed by the side of the Louis Vuitton flagship store.
Huaihai flagship store wall by the more than 42,000 flower-shaped decorative flowers MONOGRAM giant LED building, two storeys with a total area of 1475 square meters, of which Ms. Leather District, the first floor has the first half of the mainland, Ms. curved bar bag, 2 travel luggage area floor, shows three arrived in Shanghai came from the Paris antique trunk.
The same day the opening of the flagship store in Pudong, IFC has an area of 1736 square meters of large, external to the first design in China full of used capital letters etched relief LV initials on the concept of a giant glass, combined with built LED screen made of.
Antique Louis Vuitton bag
Louis Vuitton antique box
Chairman and Chief Executive Officer of its global JIA Shi-jie does not mince words for the brand in the commercial expansion of China’s major significance, in fact, no brand can avoid the growth of Chinese consumers. In the UK, in October 2009 the Chinese consumer in Bond Street, Oxford Street and three commercial streets RegentStreet consumption increased 127% compared to September. Mainland tours of luxury shops in Paris have been able to enjoy the highest level of “closing services.”
Patrick Wei Teng also does not understand this, but he seemed to be somewhat stubborn, in addition to the brand history and culture, the deliberate evasion and business-related question, the answer, also insisted on using French. 30 April, he and French President Nicolas Sarkozy to join the French Pavilion at the Expo opening ceremony, the ribbon-cutting ceremony, he was in the space under the knife, cut a ribbon with a complete LOGO stacked in your pocket. He is said to practice, to be alive, each ribbon-cutting ceremony.
He Asnières the Louis Vuitton Museum in Paris has brought more than 20 exhibitors and more sessions over the years pieces of LouisVuitton Expo antique luggage, this retrospective exhibition called Expo from April 28 to Oct. 31 period on display in Shanghai, Hang Lung Plaza . Including the first club to participate in the Expo exhibit, follow the trend of train travel gray Trianon canvas flat top waterproof luggage; in 1889 and exhibited the same year the Eiffel Tower has become a symbol of the brand’s Damier canvas; most famous wardrobe suitcase ; 1925 display and the famous suitcase filled with all kinds of crystal desk, silver, ivory and gold-plated silver accessories of luxury leather wash bag and so on.
The driving force to see this exhibition, in addition to its relationship with the World Expo occasion, but also can see people in the hundred years of travel attitude change. Features the emergence of increasingly perfect suitcase means that the body’s journey is not the same in life to be completely changed.
Therefore, many people will customize for their own habit suitcase, this is Patrick’s primary business. His ancestors worked Eugeni Queen (wife of Napoleon III) produced travel equipment, has laid a brand package of customized business foundation. In the Congolese capital Brazzaville in 1883 built the city wood emperor, commissioned LouisVuitton create a folding bed with a suitcase.
Custom bags on the wonders of all kinds of different things is that people like to pass through the. Douglas Fairbanks who have placed a variety of crystal bottle and tortoiseshell combs and custom vanity case. They did Sharon Stone will be able to pretend to be a lot of make-up appliances under the suitcase.
When everything related to Hollywood, it becomes complicated. That there was a very picky star. In her luggage inside, the need for a similar envelope of small bag, containing from cosmetics to vitamins for all items, and her charm. Production staff had to spend two nights to show her design.
Now, Patrick is facing new challenges are more and more. One celebrity just to place a single set of iPod devices and 20 iPodFavoritesProduct customized one box. But this is still too difficult to learn, because this custom iPod box dedicated people, and the Queen Eugeni than a century ago, it is not clear who is more of the tricky and critical.
Patrick did not like the beginning. His dreams of being a veterinarian. Grandfather has been trying various ways to convince him, even encouraged him, saying that his blood flow with the soul of the family business. It was not until after the death of his grandfather, Patrick’s idea was to change. Like other apprentices, Patrick spent nearly 20 years to learn how to be a craftsman, he was almost every day to the workshop, the first study to become a carpenter apprentice, then became a leather goods maker, and finally to learn how to to be a suitcase. Now, he is proficient in all LouisVuitton hand, from wood to fur processing, until the box production. Making process on any bags are too difficult to learn the tiny details.
However, there are things he can not control. Louis Vuitton family, he said there are still three individuals for the company. He said, “three” when the eyes, perhaps it was his confusion.
Further reading: Louis Vuitton and Expo
1867 Paris World Expo is LouisVuit-ton involved in the first session of the Expo. The brand launched gray Trianon canvas flat top waterproof luggage can be stored in the compartment of the train, follow the tide of travel was by train.
1889 World Expo, LouisVuitton Expo show in the new Damier canvas bag, and the most popular wardrobe suitcase. It was the golden age of transoceanic ships, LouisVuitton wardrobe luggage compartment vertical design and multi-house eliminates the need for travelers the trouble of unpacking luggage.
St. Louis, Missouri, USA 1904 Expo, LouisVuitton shows copper large suitcase (with simultaneous water, dust, insects and innovative design), and because of explorers PierreSa-vorgnandeBrazza known folding bed box.
Early 20th century, Parisians gathered in the Grand Palace again, organizing the annualCarExhibition. Qiaozhiweideng year together leading car manufacturers, specifically to create a waterproof dust Vuittonite canvas board suitcases.
In 1931, in order to show territories of elegance, French text in the Paris suburb of a large venue within Sensen Lin held territories on the International Fair. The Expo, the first time Louis Vuitton has its own pavilion.
