The eve of the Lunar Year of the Tiger, Wenzhou girl package cc in the second-hand luxury goods stores Fengqi road opened up.
Only big enough for two turns of the narrow shop, while a display with multi-million second-hand Vacheron Constantin, Rolex, on the other side is lying on the million of second-hand Chanel, Gucci and other big-name handbags. At first, she was holding their interest to do the sale of second-hand luxury opened the store, but had not imagined, those interested in famous guests, cleaning of the store selling luxury leather care and maintenance of spray, to wipe the stain The rubber also showed great interest, since the original decorative effect of these small objects go back into the fastest commodity.
60 per bottle of leather care cream, water pollution protection film 150 a bottle, a decontamination eraser 50, which produced leather goods from Europe or Japan, cleaning products, because of the high popularity of the relatively high cost, especially Decontamination of plexiglass boxes that mount rubber as durable and easy to carry lipstick, “to see if there a little stain on the LV bag can gently wipe it out.” package westbound side of the Model side told reporters.
In the store name “France Station” of the shop a few steps away, is a company called “the Paris station” second-hand bag shop, across the section Fengqi Road, while two other luxury package consignment shop, four stores right close away, doing business is also quite close to the acquisition of luxury goods sold on consignment, in addition, they are items of business not Visible – for thousands of the million luxury package offers cleaning care and maintenance.
There Fangjian rumors, Hangzhou Building LV store sold 200 million per year -3 million products. 12 months of this year alone, sales reached 22 million yuan GUCCI. These bags are a valuable big-name brands are not from the counter cleaning care.
Why Hangzhou luxury market gets cleaning shop? Why is everyone looking for leather cleaning service is the world’s no time take into account a big blind spot?
Beijing, Ms. Zhang has a consumer network to reflect the Chinese quality inspection, she spent 20,000 yuan to buy GUCCI trolley quality problem after another. Now, selling boxes of GUCCI GUCCI Trade shops and call center based in Hong Kong, buck-passing, the troubles caused by the expense of consumers.
Ulterior motives, seemingly brand-name second-hand shop in the bustling main business is not the secondary trading
In the industry who burst Mengliao: bags of maintenance, the bulk of care is profit!
A few months ago, Fengqi Road western section a distance of less than 100 m, door to door appeared in three second-hand luxury goods rental store on consignment, with an already opened more than three years of second-hand stores, “Milan Station”, Fengqi Road already knows because of the entry of these stores even more out of color. From more than 30 to nearly one hundred square meters of shop, Dior, PRADA, HERMES, GUCCI, CHANEL handbags and other international big shine in the spotlight.
Wing Fu Yong Wei is one of the international companies, in view of the two major shareholders of the company Jieyou overseas luxury management experience, he has always hoped to be operational towards the direction of luxury 4S shop, that is in the secondary trading of goods, luxury accessory, the high-end rental , celebrities such as Sharon, one by one start, hoping to luxury as a carrier to bring joy to everyone. But more than a year off, but many are unhappy between.
“It is hard also sad, because the direction of the company’s services are more advanced, many people can not accept the Hangzhou. For example, few people used to buy the parcel, but second-hand luxury goods business in foreign countries and even Hong Kong are good, the same purity of the used package Hangzhou, Hong Kong prices are too expensive! ”
Another store’s owner surnamed Chen, said, individual stores in the consignment business is the rental gimmick, is not making money, luxury care, nursing is the bulk of profits. “I do not do the store lease, opened three years, specializing in care have been more than 500 members of the project, more stable income.” According to Chen as saying we have to an account balance, cleaning fee if the market price 300 yuan to Once a package once each year cleaning frequency calculation, the incomes of light 15 million does not include random and has brought more than two members of the many cleaning bags.
Building Block D in Hangzhou small master brand leather care center, the reporter saw a pink LV bag, new clusters of brilliant, if peach, Master Tang satellite has met only package and its owner. “It looks like a bubble to do, in fact, natural leather, pink, dirty especially difficult care, and this brought Shaoxing girl should be washed once every six months.” It is reported that there are a lot of bags and shoes Xiaoshan, Ningbo cleaning is delivered, “every day, a busy person, cleaning care market is really big.” he was busy side edge accost.
Master Tang said, compared to those kinds of things gimmick wood Lao Lao of service, we need care and cleaning bags, businessmen and easier to make money, clean care is becoming an unassuming doorway to make money.
Market situation let Fu Yong Wei wing international companies to rethink. He said the company is preparing to open a store to find the right handbag watches jewelry specializes in cleaning care company, “store to quote rates as early as two months, already have several suitable sites!”
When the people are getting involved in cleaning care industry, even shoeshine also played street cleaning signs LV, the problem has cropped up several thousand dollars a bag, wash the bad how to do? Hangzhou Building, 3rd Floor, Block B of margiis Block D leather care and leather care centers are small master, said: every week just received several broken elsewhere wash bags, cleaning market, no threshold, even if the street shoeshine dared to take this live, wash the bad, and even experienced instructors are also available antidote.
Thousands of small shops on the million package to eventually be able to rest assured that it? Consumers have raised doubts – whether for the luxury brand of fans to provide care, cleaning service?
International leather big institutions were not set up cleaning
The face of customer after-sales requirements are very anxious counter Shopping guide
Sun, Yi-Qun Zhao Hangzhou girl holding a half year old LV using canvas to make cleaning requirements Hangzhou Building counter. Shopping guide told her, whether it is sold for LV leather bag or canvas bag, only to provide maintenance services, cleaning services are not provided. Upon hearing her, put forward its own package Naqu out to do cleaning, but the Shopping guide waved their hands: “no good ah, some cleaning shops can be handled relatively clean, but then may be dirty faster. LV, many packages are not clean , and dirty is no way. ”
The salesperson said, LV canvas material bag can not be washed due to package the above with a layer of “delicate” dust waterproof coating, once the cleaning would destroy the coating. “LV bag that can not wash, no matter what the material is not the original package washed up.” Face the customers understand, Shopping guide but cheeky lady has repeatedly stressed that although the color of anxiety. Obviously, she can not do anything on the customer’s requirements.
In DIOR counters, the reporter asked, pointing a dirty canvas bag after the coating is able to provide professional cleaning services, Shopping guide the answer is quite helpless: we have no way dirty, do not counter the global DIOR provide cleaning services, but can Hangzhou Tower to get a professional cleaning agency within the establishment to give it a try. “We have recommended to the guests to this!” Shopping guide said.
Reporters learned in the investigation, LV, GUCCI, DIOR such luxury brands in China has not set up cleaning agency. However, some customers request, they will recommend building cleaning agencies, they do not agree to get out to wash. However, cleaning of the building not part of the company, the cleaning can not be made after the results of their commitment to the damage that may occur do not want to assume any joint and several liability. “Because it does not belong to our service, after all, the designated point. We do not have cleaning service!” Exactly the same number of counter point of view.
Relative to the cleaning service, replacement parts service has gradually improved, the brand continues to have said that if the bag style of production, will find new customers and replace the parts. LV zipper needs for one month, while the DIOR and BURBERRY will need three to six months. Set up in Shanghai, Chengdu and other places in the maintenance of body responsible for handling the issue from all over the package, so they do not pack as before, and lots of transport to the country of origin.
On the yuan’s big bags are not even a cleaning service after sale
Big packages have not seen a lot of material, see
If the counters do not provide us with professional cleaning, how should we do?
Fendi wool bag, DIOR coating bag, LV endless canvas bags, exclusive launch of the brand new material is elusive, full of tricks to clean care of these handbags, it is really not easy to do.
“Now the pursuit of unconventional luxury, like the material to add flash elements Hyun, handbags and more brilliant colors, even a clean and care for many years in the old technician, is also often encountered had never seen the material, not easy to start with. luxury brands do not mind these new materials can bring new problems, should provide customers with relatively good after-sales service. This is a perfect public image of the luxury brand. “a public relations company in Hangzhou B brand planning Shu Yi said.
China as a global luxury new land has become the world’s biggest names compete for land, luxury spending in China, more energy for the promotion of cultural transmission in their will invariably referred to “luxury goods are not durable, you need more carefully nurtured “concept, unfortunately, the brand itself is difficult to do.
“Spend several hundred dollars to buy a package not cleaned no problem, but to spend tens of thousands of packages of care are not appropriate cleaning is really a bit puzzled.” Three years ago, Kuo Chu building in Hangzhou just bought his first LV, At first, she was the first time, as many customers as brand-name handbags carrying bag excitedly ran counter, hoping to wipe care services, just to hear “the world does not provide the cleaning service” answers, some did not believe her, But with the increasing number of luxury handbags, and she used to do big-name school is no longer entangled on the matter.
Reporters and a dozen “brand animal” after that exchange, Hangzhou luxury brand consumers show greater patience and tolerance, despite encountering all kinds of after-sales service and maintenance not sound embarrassed by the difficulties encountered, but most of the the general feeling of luxury service “is still available,” the majority of people who cherish tolerance, that is understandable. It was also said that even if the brand can not free service provided by the brand cleaning supplies or paid cleaning services are also possible. There are 4 more people into that luxury should be longer than in the public service on the brand.
【Notes】 reporter
Hidden “cups” of gorgeous fashion
Luxury usually how good guidance?
“It is not durable, require careful nurturing.”
“It can increase in value prices are up almost every year.”
“It embodied a number of talented designers, called works of art.”
All words of praise were given to luxury, it was carved from the sale will no longer receive no attention. The face of indifference of the business, may wish to apply a catchphrase – not wash package, are helpless.
Luxury fashion commentators described as “showing off the art”, but the true face behind the art, it is exponentially rapid jump up the number of luxury goods group LVMH boss became France’s richest man will benefit from Fashion tremendous ability to absorb money.
In recent decades, the fashion industry with the industrialization, globalization and rapidly expanding popularity. Today, luxury is no longer only a few members of the royal family or the exclusive superstar, even if just a small white-collar work, it can save two months wages to buy a LV wallet, brand so deeply rooted among the huge need for a complete industrial chain to operate, as a huge machine, each of which gear each rivets are hard working forward, driving the booming luxury goods empire, which is regrettable that most industrial chain which sold out at the end of the moment it stopped short, if the gorgeous fashion also hidden “cups”, then, is this one?
“Bought a Converse shoes, I can readily thrown into the pool to wash, but bought a canvas bag LV, but not so easily dismissed, because, after all, a package on a million.” Are also Because of these factors, many people made more luxury and higher demands, it should be stylish, durable, sufficient or adequate Hyun classic, of course, the best free cleaning, free maintenance for life.
But the attitude of consumers is the brand of tolerance. Do not care, then I look for in child care on their own to go, not brand-specific care products, I can go online to find the best leather care products to use, in short, will not take months to buy the bag on the wage go so dirty, no one would allow themselves obey SALESWOMAN say “not clean” to the group, bought the package must not allow pay big bucks to become a one-time product.
Strong competitors is a huge luxury for the Kingdom, so that consumers stick to their point of view is indeed difficult, let them make their own dismay not abandon the requirement seems to be more difficult to do. So far, and whether consumers or the fashion media, there is no big leather aware that there are “service” issue, on this “service” of concern, may not be as concerned about the new big quickly, but it does depend on our things.
Undoubtedly, the present China is the world’s luxury goods blessed. 2015, China will be more than 4.4 million affluent households. Boston Consulting Group predicted that by 2015 China will account for luxury consumption 32% share of the world, China, or in 2015 to become the world’s largest luxury goods market.
