[REVIEW] Has the printing on the “LV, GUCCI bags rent month-old, they were acclimatized Chegui” has spread, Zeng many LV fans breathlessly admired Hangzhou, the first brand-name rental shops Zaixian wave packets.
New Louis Vuitton Spring-Summer Ad
Before the printing on the “LV, GUCCI bags rent month-old, they were acclimatized Chegui” has spread, Zeng Hangzhou admired many LV fans breathless the first brand-name rental shops Zaixian wave packets.
Tens of dollars on rent can rent one of the most classic MONOGRAM bag LV; while GUCCI limited edition bag just a few hundred motohi can rent through the streets carrying a … … in August last year, “Hangzhou East will open up a LV , GUCCI and other luxury rental companies, “the news was revealed, a public wave of people admire breath, have rushed to the East is still under renovation Fengqi the” state home rental “shop before the worship.
Until 35 days ago, on December 25 last year, “state home lease” was opened near the end of the year when the sheet and roll out 8 consecutive days of ad battle: the leasing products related to home appliances, furniture,Automotive, Fitness equipment, children’s products,DigitalElectronics,Chanel Handbags luxury goods such as 9 major categories, for a total of more than 200 brands, more than 1000 standard models, and more, including LV, GUCCI and other international front-line big bag on the second floor, including a luxury boutique apartments for rent.
OTC just one month old
LV boutiques withdrawal
However, once in the “state house tenancy” on the second floor boutiques show off on stage LV, GUCCI and so on brand-name bags, fashion waves have not yet launched in Hangzhou on the withdrawal of a heavy heart boutiques. The day before yesterday afternoon, reporters once again came Fengqi Road is located in Hangzhou, the “state house tenancy”, we saw in the elevator at the end boutiques on the second floor of the past not the spirited, iron gatekeeper boutique showroom in general only a few computers, the former display One of those prominent brand-name bags worth traces of long gone.
The second floor area of nearly 3000 square meters exhibition hall, in addition to placing neat new office chairs, cribs, refrigerators and washing machines, the two huddled in a respective reception lady massage chair. Reporter approached Miss Xiang Jiedai asked boutique house for rent in LV, GUCCI bags whereabouts are Baodianhuazhou of a say “dismissed”, while another one said he was new, and only knew a few days ago the company ordered the complete removal of fine house all of the LV, GUCCI bags, the specific reason is not clear.
According to sources, “state home rental” would be LV, GUCCI bag Chegui, was due to big from the front line of international protest, especially by the Chinese company LVMH pressure, this kind of luxury brands that the leasing company to finance the purchase list and rented out to customers can not prove that the bird is a genuine, so the relevant formalities incomplete proof system, the leasing companies under pressure to cancel the rental of such luxury bags.
In this regard, Deputy General Manager of Leasing Co., Ltd. Hangzhou State House function, Jiang F Answer: because they are brand-name bags of rental dealers involved in the complex relationships present, the company temporarily withdrew its fine estates LV, GUCCI bags, to be docked with the brand manufacturer good, or will it continue to provide such a luxury package rental business. However,Dresses the specific timing recovery, is currently uncertain.
Noon, the state virtually empty house rental
LV bag on their prices
Price up to 10% of
LV bag for the daily rent, the allegation is different from the tens of dollars to thousand dollars. Comes ahead of the LV, GUCCI bags one-day rentals range from tens to several hundred dollars, depending on the retail price of each packet has a different distinction, while the recent news from the Ministry of State home rental market is on the information learned rents of up to thousand dollars.
Hangzhou, home rental market, according to State Department briefing, the general LV, GUCCI bags the day the rent is based on 10% of sales price as a standard, usually around RMB LV, GUCCI bags, 1,000 yuan on rent, lease Unlike other rental items Term as a year,Prom Dresses but in 1 day, 1 week, 10-day period. The LV, GUCCI bag tenant, you must first single piece retail prices of commodities pay the full purchase price, one of 10% is zoned for single-day rental, the remaining 90% of the deposit as collateral.
This day rental prices, rents could be 67 days in Hong Kong and bought an entry-LV’s SPEEDY models – such as cost-effective, easily tens of thousands of daily rent and mortgage payments, ability to attract sufficient tenants?
Since opening more than a month, “state home rental” How did rent out a brand-name bag? For our question, whether it is a hostess, Hangzhou, the company marketing staff or people in charge of secrecy, except to say “have no knowledge.” But insiders said that the hundreds of million of consumers will not only shut out the deposit, but also so that consumers who can afford to worry about a rented bag will not be a “cottage edition” or fake, so let LV In the case of the cold Hang doomed from the start of the immediate situation. However, as the territory of personal credit system is not yet complete, so states will be asked to collect the equivalent of home purchase price of rental deposit. In contrast, a similar service abroad, pledge payments only commodity prices 20% to 30%, as a part of fashion to stimulate the influx of people willing to use tomorrow’s money to achieve today’s extravagant consumption.
Why pay rent to buy Hang acclimatized
Two in the afternoon winter, rainy. And God is the same as Bu Zuomei state leased several receptionist’s face.
State House just one month after the near rental shop in Hangzhou, wants to come, Sun Hung Kai Properties has not been a new piece of business opened more stores and vitality. Just 35 days ago, on December 25 last year, state House Leasing Service Co., Ltd. settled in Hangzhou, to 6 million yuan annual rent of more than 6,000 square meters of body mass and continuous 8-day advertising battle out of a large leasing company paved Non-general of power.
And 35 days later, with an annual rent of 6 million yuan, the amount of parallelism of 6000 square meters body is just like a scene: First, on the second floor were neatly arranged the furniture, appliances, massage chairs and running machines, but apart from more than 10 professional staff from the reception occasional one or two come strolling nearby residents. On the first floor of the reception stage, surrounded by six reception staff at the front of the computer, while the second floor of more than 3000 square meters of exhibition hall, two reception miss curling up on their own within a massage chair.
Luxury rental trigger an infinite wave of people looking forward to
Fengqi Road on the body of this volume of more than 6000 square meters of state house leasing, formerly known as Orange Side supermarket, opened with the completion of this only in a few months of the shopping center, are quietly, not in Hangzhou’s Circle how much set off waves.
Daoshi last August, “says Wen Garden, will open its first brand-name bags out of Hangzhou, rental shops,” the news that a new earth suddenly turn red piece of business, fashion heat wave of people have proposed this can go back 70 motohi rental package rental shops LV . Fang Jian various rumors so that the store is full of mystery: 70 yuan per day, you can rent one of the most classic LV bag MONOGRAM series SPEEDY; while queuing also provides non-arrival of JOKES series of limited Symphony packages a day to spend 300 yuan can be rented.
Leasing in China is still a new trend of marketing and as in Shenzhen, Guangzhou, after opening a success, state home rental stationed in the Yangtze River Delta area. It is understood that State House rental in Guangzhou and Shenzhen already has three chain stores. With “consumer-oriented assets, and consumption capital,” as the slogan of the State House was originally leased out the first company in Guangzhou, covers an area of 14,000 square meters of the flagship store, rental, including LV bag, cars, household appliances, furniture, children’s products, fitness equipment, digital electronics, office furniture and equipment and other products. And is located in Hangzhou, East Road, the chain Fengqi leasing companies leasing company is involved in home appliances, furniture, automobiles, fitness equipment, children’s products, digital electronics, luxury goods such as 9 major categories, for a total of more than 200 brands, more than 1000 standard models .
Leasing Co., Ltd. Deputy General Manager of Hangzhou Kuniie function, Jiang F, in the opening day of this interview, said: “We are all over the country made a detailed market research confirmed that this area is completely workable. And we are in Guangzhou, Shenzhen opened two stores are achieved very good performance. ”
Sky-high price of living rent deposit to become the largest threshold
“Car Rental have paid in full? This will become the state’s largest companies to develop their business leasing the threshold.” Also in the car rental industry in Zhejiang Province, Hangzhou Guoxin Sun Auto Leasing Co., Ltd. Leader says a new army.
In order to rent a car, for example, states require the tenant pay rental car companies to buy the entire paragraph on the card, and then deduct 35% of an annual rent; and Hangzhou, the majority of car rental now pledge payment takes only a few thousand dollars, as long as the Hangzhou accounts, generally paid their prices are quite a pledge with the vehicle can drive the truck to go gold. Compared with several hundred thousand dollars easily Kuniie lease rental threshold, Hangzhou other car rental companies operating means to operate for many years, also become more mature.
Industry insiders believe that the outside of the tenants in general through the bank’s credit guarantee as a “deposit”, such as lease and rental goods of individuals, banks,PropertyThe relationship between the developer equal to banks to leasing companies share most of the risk. Since the current system is not yet complete within the personal credit, state house rental products from charging the equivalent of the purchase price of the whole section as a deposit, from the book point of view to do is to lucrative business, but compared to similar services outside of the pledge payment is only commodity prices 20 % ~ 30%, clearly states the access threshold for financial leasing companies is difficult to stimulate the fashion wave of people to spend tomorrow’s money today.
In addition to solve the down-payment financing, risk control, the prevalence of such foreign leasing consumer attitudes also extended to ordinary people at home a lot of industry concern. Jiangsu and Zhejiang in the vicinity of the concept of human consumption is not ahead of, if the first full paragraph to advance a set of furniture, money, in order to rent hand, there are several people willing to use the leasing method to enjoy the material life? Be able to accept such a fashion consumer attitudes may not be merely a matter of time.
Rents for the rich purse purchase is envisaged Quan Zhu
“Our company introduced this concept has gradually been successful, is being real estate companies, shopping malls and other large business groups and white-collar workers welcome” to the cold for the opening month of the business situation, not worried about the prospects for female function, Jiang said, “Although our annual rent of the venue would have taken 600 million, but our business is not equivalent to supermarkets, shopping centers, although a few single business was just stop at the rental of baby carriages and so on, but with the mass consumer acceptance of this new thing , our business into the models will be hundreds of thousands, hundreds of thousands or even millions. ”
JIANG Zheng-woman said, such as buying a mahogany furniture, a 20 million yuan, while the lease, then, the annual rent less than 100,000 yuan. One-year period of leasing, the rent is probably accounted for 35% of the deposit accounts for 65%, by contrast, leasing than buying to benefit a lot. According to Guangzhou, Shenzhen and store operating situation, the current leasing customers accounted for 50% of large enterprises, accounting for about 30% of white-collar workers, children’s products account for about 20%.
“In fact, the rich we do business, their grass is always greener consumer inertia, making them a set of furniture does not meet the consumption patterns of a lifetime, some people buy fitness equipment fitness, it may be some time do not want to use, the result can only be low-cost processing. “JIANG Zheng-woman said, many products are now upgrading soon, new products are endless, people’s aesthetic and other factors are changing, if bought after low-cost treatment, was too wasted, might as well rent.
On “whether the inability to adapt and leasing industry in Hangzhou,” a doubt, JIANG Zheng-woman that said: “We are negotiation a four-star hotel LCD TV rental business, as well as real estate sales department of the furniture rental company, at least I right that we the company’s prospects are very confident. ”
Starting a high entry barrier 100,000 yuan Member
Before Kuniie lease rents published on the website is this: IBM laptop X61 2.05 yuan / day, Haier 42-inch LCD TV 4.7 yuan / day, overseas Chinese-run home run machine rental 6.58 yuan / day … … this seems lease of life with very low entry threshold, so many people to “rent” the quality of life is full of anticipation.
State House reporter from Hangzhou Leasing Co., Ltd. Marketing Department learned that state leasing of furniture, appliances, exercise machines, computers, car rental over a period of one year since, LV, GUCCI bag and other luxury goods from lease Ze Yi Shan date; rent of the retail price of goods 10% -35%, and in which the Japanese luxury rental price of zero to 10% of the annual rent of furniture, 35%. To the rent the tenant should first retail prices of commodities pay the full purchase price, after deducting rent and was part of the pledge payment.
In order to lease a retail price of 10,000 yuan of the LV bag, for example, tenants paying 10,000 yuan to the rental companies across the section, after deducting rent of 1,000 yuan after day, 9,000 for the pledge payment; and rent a 46,000 yuan of furniture, Tenant shall also be paying the whole, net of 46,000 yuan for 35% of an annual rent, the remaining 29.9 thousand yuan shall pledge gold, as a converted furniture on rent for 44.1 yuan. By this calculation, in addition to luxury short term rentals, furniture, household appliances in the longer term, Japan and the rent lower.
In addition, if a tenant is a member, you can also rent the amount of super-membership fee of items, namely, to pay 400,000 yuan Zhi Baojin of the members can rent 470 thousand yuan of commodities. It is reported that a member state house rental prices starting at 10 million, followed by 20 million yuan, 400,000 yuan step-up level by level, the highest membership fee of up to 1.2 million yuan. However, the membership fee is only for long-term tenants, similar to the LV bag by a sort of short-tenant, without processing.
However, such a high entry threshold, there will not be kept out of consumers? Such consumption patterns, how many people received Hangzhou? 1 Chan marketing staff so frankly, “120 million tenants, mostly corporate users, but at the moment, Hangzhou has failed to take such a high fee to join the tenants.”
