Gucci announced that the fifth-degree Gucci Campaign to Benefit UNICEF charitable fund-raising event details. As in the past, this year’s planning continue to be during the Christmas and New Year festive season sales promotion as the core, introduced by Gucci Creative Director Frida Giannini designed the original series, was to more than 200 Gucci stores and exclusive Gucci.com sale.
Frida Giannini specially commissioned well-known writer and illustrator Michael Roberts, for the 2009 Gucci Campaign to Benefit UNICEF fund-raising planning, creative children’s books published in his 2004 masterpiece “Snowmanin Paradise” sequel. New work, called “Snowmanin Africa”, will be held November 16, 2009 to December 31 period in the Gucci stores and exclusive Gucci.com sale, pricing, dollar 195. Gucci will donate all proceeds to UNICEF, children’s books to retail.
Due to Michael Roberts in the “Snowmanin Africa” a fascinating book inspired by the magical illustrations, Giannini of Gucci designed a series of exclusive accessories for the UNICEF fund-raising. Both the new medium on the Gucci Joy handbags, Roberts unique Quguai evolved into sophisticated graphics printing decals and light.
Ornaments designed with children’s books the story of the role of the image, whether it is hanging on the keychain or can be of any accessories on the pendant, each piece is not put it down. Series is more interesting and lively form printing of small leather products, including a wallet with wrist strap and zero wallet. Planning in this year’s fund-raising, a special version of the newly added gift cards in denominations of HK from 3000 onwards, also decorated with wonderful illustrations from the sale of children’s books.
Frida Giannini said: “Michael Roberts did not hesitate to accept my invitation to the fifth-degree brand UNICEF fund-raising planning icing on the cake. His children’s books full of magic charm, its outstanding artistic talent touched countless readers . Now, through his wonderful new work authored “Snowmanin Africa”, we can continue the excellent work by UNICEF, millions of children and orphans around the world improve their lives and bring new life. ”
Joy handbags, ornaments, small leather goods and gift cards from 2009 Nian November 16 to December 31, at more than 20 countries Gucci shop on sale, while each product for 25% of sales proceeds will be contributed to the United Nations Children’s Fund will.
MichaelRoberts said: “2004″ Snowmanin Paradise “a book Snowman traveled the tropical island, then again, I did not let him set foot on the road plans. But as Gucci and UNICEF, Snowman again have the opportunity to go on journeys to Africa. by Gucci from Italy adventure is once again promoting the Snowman to be appropriate, because the Snowman creative ideas is the 2001 Christmas in Venice, a Friends of the birth of the homes. ”
The annual planning Gucci Campaign to Benefit UNICEF has been strong support in sub-Saharan Africa carried out humanitarian work, by the HIV / AIDS-affected children and orphans, provide education, health care, livelihood security and clean water. Actively promote the fund-raising planning in this five-year period, Gucci UNICEF contributions to the success of more than 700 million U.S. dollars. This impressive figure is the brand continued strong support of the charity’s testimony, Gucci has thus become the UNICEF “Schools for Africa” Africa, the largest contributor to business Grant program. “Schools for Africa” Africa Grant program aims to provide disadvantaged children, including girls, orphans, poverty, ill health and other children’s access to quality basic education to create opportunities. In the past, Gucci’s charity focused on Malawi (Malawi) and Mozambique (Mozambique), this year’s Gucci aid extended to a third country ─ ─ South Africa, these three countries with over 2.3 million children are HIV / AIDS epidemic the impact of being orphaned.
Gucci Chief Executive Officer Patriziodi Marco said: “Gucci in the past five years, together with UNICEF to create a remarkable achievement, for which I am particularly enthusiastic about the customer’s love and gratitude. We are the past five years to create a pride in the achievements and will continue to efforts to consolidate the partnership with UNICEF as a global humanitarian contributions to the brand basis of the work. ”
UNICEF’s corporate and fund-raising President Nichole Brown, said: “Most of the African Child ─ ─ especially the orphans and affected by HIV / AIDS-affected children ─ ─ access to education will help them to improve their abject poverty. Through the provision for children in a safe ICU environment, access to quality basic education opportunities, we not only help these children build a better life, but also the benefit of future generations. ”
”Gucci has always been committed to helping UNICEF fund-raising planning and our partners in the implementation of』 『Schools for Africa Grant Scheme for Africa in order to reach 4 million children have benefited our regional objectives.”
In China, “Snowmanin Africa” with the special version of the Gucci gift cards will only be available for sale in Hong Kong shops. Revenue derived from sale in China will be contributed to UNICEF for aid to China by the HIV / AIDS epidemic affected children.
